04/14/2010
Engaging Web campaign lands award
We recently received an American Marketing Association (AMA) Marketing Award for Excellence (MAX) for our Integrated Transparency Marketing Campaign. The campaign was designed to drive members to transparency tools on myRegence.com (Treatment Cost Estimator, Enhanced Provider Profiles and Member Reviews), and educate them about health care costs through WhatsTheRealCost.org.
We also received the second-place award in the "Integrated Marketing Campaign – Business to Consumer" category.
We strive for positive change in the health care industry through many channels; including the Web. For a growing segment of the population the Web is a primary source of information and resources on all topics. The more engaging, innovative and informative those resources are, the more likely they are to be used. We want consumers to use our resources to make more informed health care decisions.
If you have any questions or would like a demonstration of the tools on myRegence.com, please talk to your Regence Sales contact.
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