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01/27/2009   Letter from Scott Kreiling

As I reflect upon 2008, I am pleased about the accomplishments Regence achieved this past year. We launched new group and consumer products and rolled out eEnroll features for our groups. These collective efforts, along with your support, resulted in consistent membership growth and retention throughout the year.

In this issue we are happy to share with you some enhancements to our Regence Advantages program, which offers members savings and access to fitness resources just for being Regence members. We also are pleased to announce that Regence has secured a relationship with a new HSA banking partner, US Bank. We selected US Bank for its comprehensive approach to health care banking and its strong consumer track record. While your groups can work with one of our preferred banking partners or select their own bank, we are pleased to offer US Bank as a preferred option.

We encourage you to ask your sales or account executive to review with you how we can package ancillary lines of Regence coverage, including dental, vision and EAP, as well as life and disability coverage from Regence Life and Health.

Thank you for your continued support and commitment to Regence BlueShield and, as always, please contact us if you have comments or questions.

On behalf of the entire Regence staff, I wish you a prosperous new year.

Sincerely,

Scott Kreiling
Vice President, Sales

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